Ritual: Stress Relief
Role: Creative Strategy & Copywriting Lead
Messaging used across organic and paid social, print collateral, e-mail, PR, Ritual.com, and at the “Stress No More” event in NYC.
With a powerful combo of clinically-studied ingredients, Ritual Stress Relief takes a proactive, nutrition-based approach to easing the daily juggle. .
Working with the wider Ritual creative team, I led the conception of a product campaign based in ideas around balance, foundation, and finding your footing.
Design: Kimmie Torgerson, Kasha Killingsworth
AD / Creative Direction: Tricia Desjardins
Creative Direction, Verbal: Jane Helpern
Vice President, Creative: Fiel Valdez
