company 

Ritual 

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brief 

What does a sustainable company actually look like? In our greenwashed era, Ritual wanted to take another look at our yearly impact report, to find  thumb-stopping new ways to communicate our progress, and really hit home how important this work is.​

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solution 

In two parts: the first, a redesigned impact report that communicates sweeping sustainability & ethics reporting in a clear, digestible layout. The second: a series of memorable social media videos to emphasize the importance of our efforts and drive traffic to the report. 

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See the full 2023 Impact Report here.